Conosur Corredores de Seguros y Reaseguros is a leading insurance brokerage firm based in Chile, with over 40 years of experience in the insurance market.
They approached me to redesign their corporate presentation deck, as their existing materials lacked visual consistency, clarity, and visual appeal.
The goal was to create a professional and cohesive presentation that would better reflect the company’s credibility and services, while remaining fully editable for internal use.
Approach
I began by reviewing their existing brand elements, including their logo, color palette, and website. I then created a flexible layout system that could be easily adapted to different types of content.
To ensure a cohesive and functional presentation, I focused on the following key elements:
- Defined a refined corporate color palette to enhance brand consistency
- Established a clear typographic hierarchy to improve readability and visual flow
- Used PowerPoint’s Slide Master to structure the deck efficiently
- Configured the master slide layout with placeholders for title, content, date, footer, and slide numbers
- Created a flexible and easy-to-update format that could be maintained by the internal tea
- Established a clear typographic hierarchy to improve readability and visual flow
- Used PowerPoint’s Slide Master to structure the deck efficiently
- Configured the master slide layout with placeholders for title, content, date, footer, and slide numbers
- Created a flexible and easy-to-update format that could be maintained by the internal tea
In total, I created nine custom master layouts, tailored for different content types such as section covers, text-based slides, and visuals. This ensured that the final deck was not only visually polished but also practical for everyday use.
